PRIVACY POLICY

Last updated: November 5, 2025

This Privacy Policy describes how Let It Flow (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from letitflow.co (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number

  • Account information including your username, password, security questions and other information used for account security

  • Customer support information such as the details you include when contacting us

Some features of the Services may require you to directly provide us with certain information about yourself. Not providing this information may prevent you from using these features.

Information We Collect About Your Usage

We may automatically collect information about your interaction with the Services ("Usage Data") via cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network connection data, IP address, and details of your interactions with the Services.

Information We Obtain from Third Parties

We may obtain information from third parties, including vendors and service providers:

  • Companies supporting our Site and Services, such as Shopify

  • Payment processors collecting payment details to fulfill your order

  • Partners using online tracking technologies when you visit our Site or interact with emails or ads

Any information obtained from third parties is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to perform our contract with you, including:

  • Processing payments

  • Fulfilling orders

  • Sending account/purchase-related notifications

  • Managing your account

  • Arranging shipping

  • Handling returns and exchanges

Shopify may enhance your shopping experience based on its own Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising

We may use your information to send promotional messages or show tailored ads on our Site or other websites.

Security and Fraud Prevention

We use your information to detect and prevent fraud or malicious activity.
You are responsible for keeping your login details secure.

Communicating with You & Service Improvement

We use your information to provide customer support and improve our Services.

Cookies

We use Cookies to:

  • Power and improve the Site

  • Remember preferences

  • Run analytics

  • Tailor advertising

Cookie settings can be changed through your browser. Blocking Cookies may affect functionality.

We support Global Privacy Control (GPC) signals for opt-out preferences.

How We Disclose Personal Information

We may disclose your personal information:

  • To vendors performing services on our behalf (payment processing, fulfillment, IT, analytics, customer support)

  • To business and marketing partners

  • When you consent to disclosures

  • Within our corporate group

  • For legal compliance or business transactions

We have disclosed the following categories of information in the past 12 months:

Category Recipients
Identifiers Vendors, partners, affiliates
Customer Records Vendors, partners, affiliates
Commercial info Vendors, partners, affiliates
Usage Data Vendors, partners, affiliates
Geolocation Data Vendors, partners, affiliates

We do not use or disclose sensitive personal information without consent.

We have “sold” or “shared” some personal information (as legally defined) for advertising and marketing purposes.

User-Generated Content

If you submit reviews or other content publicly, it may be visible to anyone.
We are not responsible for misuse of publicly shared information.

Third Party Websites and Links

Links to third-party sites are not controlled by us. You should review their policies separately.

Children’s Data

We do not knowingly collect personal information from children.
If a child has provided us data, contact us so we can delete it.

We do not sell or share personal data of individuals under 16.

Security and Retention of Your Information

We cannot guarantee perfect security.
We retain information only as long as necessary for:

  • Account maintenance

  • Service provision

  • Legal compliance

  • Dispute resolution

Your Rights

Depending on your location, you may have rights including:

  • Access / Know

  • Delete

  • Correct

  • Portability

  • Restrict processing

  • Withdraw consent

  • Appeal decisions

  • Manage email preferences

You may exercise rights by contacting us.
We may verify your identity before responding.

Complaints

If you have concerns about how we process your data, contact us first.
If unresolved, you may contact your local data authority.

International Users

Your data may be processed outside your country.
If transferred outside Europe, we rely on recognized legal transfer mechanisms.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📩 support@letitflow.co
🏢 LJ Retail LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States